Origin Energy: reduce your impact on the planet without costing the earth
DDB Melbourne has unveiled a new TV campaign for Origin Energy to promote how the company is helping Australians go green.
http://youtu.be/NXOc_YhD6UQ
Origin launched a competition called the Origin Sustainability Drive to challenge communities to band together to win a prize of up to $1 million worth of energy efficient technology.
The campaign also has an online and print component (provided by the agency without branding).
Linda French, Origin’s brand and communications manager, said: “The response to the competition – 36,495 nominations and nearly 9,000 very creative entries – proved what we suspected; that Australians have a real hunger to both reduce their energy bills and their impact on the planet.”
Credits:
- Agency: DDB Group Melbourne
- Grant Rutherford, Executive Creative Director
- Brendon Guthrie & Tim Holmes, Creative Directors
- Andy Segal, Dale McGuiness& Rod Vallis, Creatives
- Carol Sinclair, TV Production
- Kylie Connor and Melissa Fullarton, Account Service
- Client: Origin Energy
- Linda French, Nicole Lyons & James Taylor, Brand and Communications
- Production:
- Ben Lawrence, Director
- Rebecca Bennett, Producer
- Carlos Alcaide, Photography
- The Feds, Production House
- UM, Media Agency
