Origin Energy: reduce your impact on the planet without costing the earth

DDB Melbourne has unveiled a new TV campaign for Origin Energy to promote how the company is helping Australians go green.

http://youtu.be/NXOc_YhD6UQ

Origin launched a competition called the Origin Sustainability Drive to challenge communities to band together to win a prize of up to $1 million worth of energy efficient technology.

The campaign also has an online and print component (provided by the agency without branding).