Orthodontics Australia urges a visit to the Truth Fairy via Keep Left

Kalila Welch

September 1, 2022 1:51

Orthodontics Australia, the consumer-facing brand of the Australian Society of Orthodontists (ASO), has launch a new public education campaign via integrated PR and creative agency Keep Left.

Launched earlier this month, ‘Let’s Get This Straight’ targets parents, encouraging them to include an orthodontic visit as a key health milestone for children, by associating it with the milestone of a child losing their first teeth.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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