‘Our goal is to inspire people to find joy and fulfilment in their daily work’: Canva unveils new campaign

BY Rosie Drew

September 5, 2024 6:30

Canva has launched its Love Your Work brand campaign to reflect the company’s increasing focus on the workplace.

The campaign comes after the long-standing, consumer-rooted What Will You Design Today? work, which ran over three years.

Real Canva users are featured in the campaign to share their authentic experiences using the platform.

Canva executive creative director Cat van der Werff said the goal is to inspire people to find joy and fulfilment in their daily work.

“We spend so much of our lives working, but many of us aren’t enjoying it as much as we could. We believe Canva can help bring a little joy to work through creativity,” she said.

“Making design work easier, faster, and more fun is what we’re all about. This campaign is our invitation to teams everywhere to reimagine how creativity can help them fall in love with their work.”

Conceptualised by Canva’s in-house creative team, Love Your Work runs across TV, OOH, digital, video, audio, and social media.

Van der Werff added: “Our internal team had a clear creative vision for this campaign and a unique Canva manifesto.

“Relying heavily on our in-house creative team for campaign development was a strategic choice. Our unique culture and values are deeply ingrained, and this campaign genuinely reflects the heart and soul of our brand.”

Canva also worked with several partners and agencies, including OMD, Rabbit & Curfew, Madeline Clayton, Otis Studios, Projectworks, ARC Edit and Smartly.