Out-of-home bucks advertising downturn

The out-of-home industry has seen its media revenue increase by 16.1% in the first quarter of 2025, despite a cost-of-living crisis that has resulted in muted spend across other sectors.

For the first quarter of the year, net media revenue jumped to $334.1 million, from $287.7 million for the first three months of 2024.

Outdoor Media Association CEO Elizabeth McIntyre told Mumbrella that the sector’s continued growth shows advertisers are starting to shed the traditional view of out-of-home advertising as simple signage.