Out-of-home revenue climbs in soft advertising market

The out-of-home industry saw an 8% net revenue jump in 2024, managing growth during a soft period for the advertising industry.

This is according to new figures from the Outdoor Media Association, who announced that media revenue for 2024 increased to $1.3 billion, up from $1.19 billion for 2023.

This growth is in contrast to the overall advertising market in Australia, which slipped by 0.9%, according to Guideline SMI figures released earlier this month.