Outbrain and Pedestrian Group sign multi-year deal

September 7, 2021 10:04

Discovery and native advertising platform Outbrain has signed a new multi-year partnership with Nine-owned Australian youth publishing network the Pedestrian Group. Nine and Outbrain already have a deal in place for Nine’s other main publishing mastheads such as Smh.com.au, Afr.com.au and Theage.com.au.

The agreement sees Outbrain’s Smartfeed technology running across Pedestrian’s suite of digital properties and owned channels including Pedestrian.TV, Business Insider Australia, Lifehacker Australia, Kotaku Australia, Gizmodo Australia, Vice AU/NZ and the recently launched Refinery29 Australia.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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