Outbrain to offer marketers ability to retarget with content rather than just display advertising
Steiner: brands want to target consumers with content.
Video and branded content platform Outbrain is set to extend its offering with a new ability allowing marketers to retarget visitors with content rather than just traditional display advertising.
According to Ayal Steiner, Outbrain Australia’s general manager, the new product, ‘Custom Audiences’, is aimed at helping better engage audiences, especially on mobile.
“I think a lot of marketeers understand that content is an integral part of the mix – especially to engage mobile audiences,” said Steiner. We now see 60% of our audience on mobile devices and there is a need to engage these audiences through other means than just display advertising.
Sssooo your basically doing what everyone has been doing for years?
Sssooo, you are going to send people things they won’t watch in a defined sequence of ignorability?
Impressive.
I think I understand why the two other comments are negative. That have said, many times while reading news, I would have a quick look at the bottom to find ‘sponsored’ articles (usually done by Outbrain) and half of the time or a little less I will find something useful to read so I actually like this opportunity; however I think this is still in making 🙂
They needed to do something. I can only imagine that the people still buying Outbrain haven’t checked the results in Analytics. The time on site and bounce rate are horrendous.