Outdoor ad spend stands strong in September; cuts into TV and Digital shares: SMI

Outdoor media maintained its growth trend in September 2022, with a 62.6% spike in ad spend year-on-year (YoY), while Cinema delivered another strong month with ad revenue up 150.6%, the latest Standard Media Index (SMI) figures show.

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However, the Outdoor growth might have come at the expense of TV and Digital, as spends in both categories were cut back 1.1% and 5.1% respectively.

SMI AU/NZ managing director Jane Ractliffe said: “Each of the TV, Outdoor and Digital media compete fiercely for the ad campaigns requiring mass audiences so it’s clear Outdoor’s success has dented the fortunes of the other larger media.”