Outdoor giveaway pays dividends for veterans charity

Ooh Media’s decision to give $1m worth of out of home advertising space to a charity has paid major dividends for the winner of the promotion, veterans suicide charity Walking Wounded.

The announcement:

Out Of Home has evolved beyond large format billboards for brand visibility into a multi-channel medium that builds awareness, drives engagement and inspires action, according to a new report on the Walking Wounded campaign by oOh!media.

Walking Wounded, a charity that supports returning veterans suffering post-traumatic stress disorder (PTSD), was the beneficiary of an Out Of Home campaign that creative agency BCM won through oOh!’s Million Dollar Pitch initiative.  The initiative aimed to illustrate how the sector has evolved into a powerful medium in an age of medium fragmentation.