Outdoor industry’s big week points to summer’s approach
The Australian outdoor industry has been gearing up for a vital summer with a string of announcements this week as the launch of new audience measurement system Move comes near.
Today saw Adshel begin its summer push by unveiling alliances with scooter advertising firm Media V and experiential agency Maverick.
The outdoor company will offer campaign packages skewed to summer destinations such as beaches, parks, cafes, restaurants and shopping precincts.
The Media V link-up will see advertisers able to target summer destinations by time of day and day of the week. And Adshel and Media V’s platforms will both use Bluetooth to allow consumers to request home-delivered samples.
Tim, maybe this isn’t the right spot to put this – delete it if not. However, the final story above really pisses me off. I am just a consumer, I am not involved in the marketing game or the ad game at all (are they the same?), just an interested bystander.
Why am I pissed off? ‘Cos I am wondering if I am the only consumer out here that objects to being forcefed advertising while I’m pushing my shopping trolly around? I hope the packet of cornflakes sits on it to cover the damned screen.
Seriously, I walked into a local shopping centre last weekend through a 20’ high advertisment on the sliding entrance doors for AMP (was it my imagination that the doors were slower to open that usual?). Wherever I walk now, there are stickers on the floor urging me to ‘do this, do that’. For gods sake guys, aren’t you making enough money??? Why does every single solitary piece of realestate have to have an advertisment plastered on it?
It all boils down to greed. Grrrrr.
Hi Simon,
Thanks for your comment – and no need to delete it at all. There’s an interesting coversation to be had about when advertising becomes too intrusive.
In the trolley example, I guess it come down to relevance. If it flags up to me an offer I’m glad to know about that I’d otherwise have missed, I guess I’d be pleased to see it.
Cheers,
Tim – Mumbrella
Wow. I wanna go to Sydney!