Outdoor price war looms as APN Outdoor offers discounts and 60% more panels

Tim Burrowes

December 7, 2012 11:29

Out of home advertising company APN Outdoor has relaunched the price structure of its transit offering in the face of a tough advertising market.

In the announcement, the company made clear that it is offering heavy discounts and wider coverage as it attempts to increase its share of the cut-throat outdoor market.

A statement from Phil Eastwood, GM of sales at APN Outdoor, said: “Like all media channels, we need to constantly review our offering to market to ensure we are providing advertisers with a compelling proposition. With the introduction of new routes to the Transit Network, it is incumbent on us to regularly review our reach, frequency and SOV outcomes. And this we have done with our new packages – increasing panel numbers in some cases by as much as 60%.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.