Outrage, polls and bias: 2019 federal election showed Australian media need better regulation

We need to change how we report on opinion polls, and an inquiry into Australian newspapers and Sky, argues the University of Melbourne’s Denis Muller in this crossposting from The Conversation.

Two big media-related issues have emerged from the federal election: how opinion polls are reported and the polarisation of the main newspaper groups.

Opinion polls have been part of Australia’s political landscape for 90 years, and for most of that time they have been reliable barometers of public opinion.

As a result, they have acquired considerable credibility. Malcolm Turnbull weaponised this for political purposes when he justified his challenge to Tony Abbott’s prime ministership in 2015 on the basis that Abbott had lost 30 consecutive Newspolls.

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.