Over $100 million ‘wasted’ in digital advertising in first quarter of 2024

Over $100 million in digital ad spend went to waste in the first three months of 2024, which accounts for 42% of the total audited digital media spend.

According to new data by digital media agency Next&Co, this represents a 3.85% decline compared to the same period in 2023. 

In terms of industry, retail brands recorded the biggest quarterly ad spend wastage ($28.1 million), with finance companies following closely behind ($26.2 million). Insurance companies took the third spot, with $12.6 million, then the education sector, with $11.6 million.