Oz Design Furniture rebrands and launches TV campaign

Tim Burrowes

April 7, 2010 4:16

Furniture and homewares retailer Oz Design Furniture has launched its first major TV campaign in more than eight years to spearhead its rebrand.

The rebrand and new campaign has been created by retail specialist agency IdeaWorks and aims to position Oz Design as “The Home of Options” within the $6bn home furnishings market.

IdeaWorks CEO Jon Bird, said: “The GFC had a considerable impact on the homewares and furniture market with most of the leading retailers having to discount stocks and consumers deferring non-urgent purchases.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Sonny 9 Apr 10

what a great little campaign…

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Oz Design Furniture rebrands and launches TV campaign

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