OzTAM updates brand identity
OzTAM, the source of television audience measurement in Australia has revealed a new logo and brand identity.
The announcement:
The update reflects OzTAM’s evolution since 2001, when it reported five channels, to more than 100 channels today.
At the start of the 2010 ratings year, OzTAM further expanded its service from live-only measurement to include play-back (time-shifted) viewing.
