OzTAM’s new brand identity and measurement solution is here

The TV measurement body, OzTAM, has launched a new measurement tool while unveiling its fresh branding.

The overhaul of its brand identity has given OzTAM new visuals, logo and colour palette. Its new look fits in with the organisation’s “long-term strategic roadmap” – a plan that also covers OzTAM’s major investments in data and technology-based partnerships.

“OzTAM’s continuous evolution reflects the changing needs of audiences and advertisers in the modern media landscape,” said OzTAM chief executive officer, Karen Halligan.