Pacific Magazines partners with gaming giant for augmented reality cover for K-Zone

Pacific Magazines has partnered with global entertainment company Activision to bring augmented reality technology to kids magazine K-Zone.

The partnership has seen the magazine publisher use the Skylander augmented reality app to turn the magazine’s cover into a live game.

Helen Morassut, publisher at Pacific Magazines, said in a statement: “Bringing the cover to life is not only a first for our brand or Pacific – it’s a first for any Australian magazine.

“Together with a wonderful partner in Activision we are breaking new ground – and enjoying the ride.”