The PacMags translator
A press release can be a thing of beauty.
It can certainly be a way of disguising bad news as good.
So Dr Mumbo salutes the writers of today’s announcement from Pacific Magazines…
Allow Dr Mumbo to translate as we go…
A press release can be a thing of beauty.
It can certainly be a way of disguising bad news as good.
So Dr Mumbo salutes the writers of today’s announcement from Pacific Magazines…
Allow Dr Mumbo to translate as we go…
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This press release is sitting on the BandT website home page, word for word as above, but masquarading as a news story. Theyve even given their journalist a byline. Look and laugh: http://www.bandt.com.au/media/.....-magazines
Have they stopped publishing news now?
Hi Anonymous,
That’s not a journalist byline – that’s the PR person who posted it, in this case on behalf of PacMags. I believe B&T’s new direction is what they would describe as a content aggregator.
Cheers,
Tim – Mumbrella
ROFL!!!
“Become a B&T member
Receive our daily newsletter featuring news and more
Receive a free 3 month subscription to B&T magazine (worth $29.85)
Submit your very own industry news to be featured online”
Translation: sign up now for FREE to publish your press release to the dregs of our readership from when we published actual editorial and charged money for it.
If you want to be written about in the magazine now you have to buy an ad. Mind you, full page ads are going for 650 bucks so you might as well. RIP, b&t.
Given that News limited is threatening to sue The Mail for nicking stories I’d be careful about how many stories B&T is taling from the Australian
Incomprehensible drivel. It makes you weep for the future of the English language. Thanks for the much-needed translation Dr M.
Today bandt has cut and pasted a story from behind the Australians paywall http://www.bandt.com.au/media/.....-voiceless
They don’t seem to understand copyright law. Hey seem to think its oak because they say where they stole it from.
Image here for The Australians lawyers in case they try to edit it later http://imgur.com/2W8SPuz
Brilliant.
This could be a fun twitter account idea to strip and rip BS PR releases.
Aaaah.
Makes one yearn for the Good Old Days when B&T published their expensive media guide contacts book thingammy.
All out-of-date, riddled with errors and fundamentally useless.
They don’t make ’em like that anymore.
Does Google Panda 4.0 mean the end of B&T?
https://econsultancy.com/blog/65097-does-google-panda-4-0-mean-the-days-of-pr-newswires-are-numbered#i.yblue5tefi3qcl
Embarrassing and spineless sums it up. Thanks for the translation Dr Mumbo.
Pacmags PR take note – if it’s bad news, just say it and be done with it. Crouching all your statements in bizarre corporate speak doesn’t fool anyone.