Pandora brings events division to Australia

August 22, 2016 1:14

Music streaming service Pandora is continuing to flex its muscle in the Australian market, bringing its events down under for the first time and locking in a major sponsor.

Holden will partner the music streaming specialist in launching Pandora Warehouse which will be held in Sydney with 1,000 Pandora listeners invited.

The streaming company runs more than 80 live events each year in the US, and the move signals its first expansion into the space in the Australian market.

Pandora has become more aggressive in recent months, lining up a deal with Woolworths two weeks ago to create a dedicated curated radio stream for the retailer.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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