Woolies and Pandora launch in-store radio stream, urging shoppers to listen at home
Woolworths has launched a curated radio station in partnership Pandora that promises to give shoppers a healthy dose of Australian music while they are in store.
The supermarket is also urging customer to download the Pandora app and listen to the stream when they are not in a Woolworths Supermarket.
Coles has already partnered with Nova to stream curated radio to stores and also on digital radio, claiming it is the number one digital radio station in the country with a cumulative figure of 148,000.
The launch of Woolworths Radio – Powered by Pandora, comes after six months of development by the supermarket and Pandora and represents one of the biggest deals for the music streaming service since it launched in Australia.
Ummm….. what?
Hmm marketing space for Woolies?
It’s strange they’re streaming the same music to each store considering there should be significantly different demographics based on location…
I’d rather listen to cats fornicate
Following the US here. They have in store DJs. Knew it was coming. But why no Spotify?
Woolworths Pandora certainly makes for a more enjoyable shopping and working experience for customers and staff alike.
Plus, neighbouring stores do play a different variety of music. Some stores consist more of 90’s hits, or more modern beats. Though each store is different!