Pandora Internet Radio hits two million listeners in Australia and New Zealand
Online music streaming service Pandora Internet Radio has reached two million listeners in Australia and New Zealand in just under two years.
The announcement:
Pandora Australia and New Zealand has today announced that since launching in December 2012, it has achieved a milestone of two million registered listeners, effectively doubling its listener base in less than 12 months.
“It’s clear that radio is evolving – and this evolution is being propelled by consumers and technology,” says Jane Huxley Managing Director, Pandora ANZ.
So, 2 new users a second.
There are 60 seconds to a minute, 60 minutes to an hour, and 24 hours in a day. That’s 86,400 seconds per day.
That makes it 172,800 new users per day. That’s just over 1.2 million new users every week.
With 2 million registered users in total that equates to around the past 11-12 days of new sign-ups. In two years (assuming that constant rate – which we can’t) they’d be signing up 126million users!
Somehow I don’t think so.
I’ll give you some help Pandora and Ogilvy. If you divide that by 60 – the number of seconds in a minute you come back down to your 2 million.
Shall we agree on … signing-up 2 people in ANZ each minute? Sloppy, sloppy work.
Astounding claims considering what nielsen claims pandora monthly usage to be.
Someone needs to hold these people accountable for their numbers. Not only are these registered user numbers inaccurate, they’re also a completely irrelevant currency.
Maybe start with how many are active every 15 minutes???? You’re selling a database as your active audience. Its rubbish and needs to be stamped out so you don’t start tarnishing more that your own reputations
pandora people: using registered users as your main audience metric is like a radio station counting every person who has EVER tuned in to that station, not every person who is currently a listener . The norm for digital media businesses is to talk in terms of monthly active users — that’s the audience you’re selling to advertisers, afterall. This press release might be taken more seriously if you let everyone know what your MAU number is.