Pandora launches artist marketing data platform in Australia

Music streaming service Pandora has rolled out its Artist Marketing Platform in Australia and New Zealand, allowing performers with tracks on the radio service to access a range of data about their performance.

The free service allows artists to see details like where their tracks are most popular, which have been liked the most and demographic information about who is listening to their songs on the site. Pandora claims to have 1,100 artists from ANZ on the site.

In the US the service has used the data to put on brand funded shows in cities where artists are most popular, inviting fans along for free.

In a hangout with Mumbrella in September Pandora’s global music operations boss Steve Hogan said the function had allowed artists to plan tours and target the marketing of them to their fans as it was a “rich treasure trove of data”.