Paper Moose and Wrappr deliver AOOH and design excellence with identity refresh and new platform
Out-of-home (OOH) advertising company, Wrappr, has engaged Paper Moose to roll out a refreshed brand identity and platform.
The independent creative agency helped Wrappr produce “Outdoor advertising that goes the extra mile” – a platform that provides drivers with the chance to become advocates by paying them to wrap Wrappr’s messaging around their cars. At the same time, it offers brands access to “cutting-edge digital marketing techniques …. [for] superior retargeting opportunities.”
Wrappr’s new identity sports a colour palette composed of “bright blues and a bold purple accent” to generate a vibrant air. It uses gradients and arrow graphics to reference progressive movements to capture the OOH organisation’s dedication to innovation.
