Paper + Spark appointed brand strategy and comms partner for Australian hospitality ‘powerhouse’

Paper + Spark has been appointed as the brand strategy and communications partner for Australian hospitality group, Al Aseel Restaurants and Food Services, Mumbrella can exclusively reveal.

Founded in 2002 with a single restaurant in Sydney and now synonymous with authentic Lebanese cuisine, the new partnership is hoped to be an exciting new chapter for Al Aseel.

Paper + Spark will develop the overarching brand strategy and creative direction for the restaurant brand in a bid to elevate awareness and affinity affinity for the Al Aseel Food Services business and its sub-brands. The agency’s remit spans and below-the-line advertising, digital and social marketing, public relations, and partnership activations.

“We are thrilled to have been chosen to work with Al Aseel on their next stage of growth,” Paper + Spark’s chief growth officer, Paul Everson, said.