Papermill Agency gains new clients
Comms agency Papermill Agency has signed WHITEFOX, JETSET Pilates and more as clients.
The announcement:
Full-service communications agency Papermill Agency is ending the year on a high, signing The Block judge Marty Fox and his luxury real estate agency WHITEFOX, Miami-based Pilates powerhouse JETSET Pilates, and multiple new property clients to its growing roster.
Helmed by founder, CEO and TV personality Marty Fox, WHITEFOX will be working with Papermill across strategic PR initiatives and campaigns to grow its presence in Australia’s media landscape. Papermill’s appointment extends to Marty Fox’s personal brand, amplifying his expert views on property, design, entrepreneurship and business strategy.
Bolstering the agency’s growing lifestyle arm, JETSET Pilates has engaged Papermill to represent the brand across public relations, influencer marketing, brand partnerships and events. JETSET Pilates will be launching its first international studio in Melbourne’s leafy suburb of Glen Iris, adding to its growing portfolio of studios across the US.
Papermill’s property team will also be working across the redevelopment of retail precinct 260 Collins (formerly St. Collins Lane), heralding an exciting new chapter for this prime retail asset in the southern end of Melbourne’s CBD. Papermill is engaged across PR, communications and social media to elevate the centre’s brand presence as it embraces a new identity in 2025-2026.
Papermill is also proud to welcome Lowe Living to its portfolio, a luxury property group recognised for its sophisticated, coastal-inspired developments in Melbourne’s most sought-after suburbs. Engaged for holistic PR, social media management and the development of Lowe Living’s brand partnership strategy.
The Papermill team is looking forward to finishing the year on a strong note, capitalising on momentum heading into the new year, says founder and director Ashleigh McInnes.
“ 2024 has certainly brought its challenges within the marketing and communications sector – we have faced similar economic headwinds as many other industries, so we are proud to be finishing the year on such a strong note.
“ Our growing lifestyle division, led by our new Managing Director Sarah Young, has strategically complemented our property and corporate division. This reweighting will remain a key focus for us heading into 2025.
“ We’re thankful for the trust and support of our amazing clients, many of whom have been with us for over 10 years, and look forward to continuing our evolution as a dynamic, multi-disciplinary communications agency that is fit-for-purpose into this next economic cycle.”
Source: Papermill Agency
