Paramount mounts $164b hostile takeover bid for Warner Bros

Paramount Skydance has launched a hostile bid of US$108.4 billion ($A164b) for Warner Bros Discovery, in an eleventh-hour effort to outbid Netflix.

On Friday, Netflix announced it would buy Warner Bros Discovery for US$72b (A$109b) in cash and stock, after a three-way bidding war between itself, NBC parent Comcast, and Paramount Skydance.

Paramount said it made six different takeover offers over a three-month period but WBD “never engaged meaningfully” with these proposals.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.