Parcel company Sendle launches ‘Australia Post busting’ campaign

Parcel delivery company Sendle is attempting to tackle its competition head-on, releasing what it’s called an ‘Australia Post busting” campaign.

Developed in-house by Sendle, Ship & Save represents a “fundamental shift to Sendle’s business and its program,” inviting small businesses who use Australia Post’s MyBusiness to “reject Australia’s 200-year-old functional monopoly by shopping around.”

It follows Australia Post’s launch last week of Australia Post Metro – a new next-day delivery service, targeting retailers in Melbourne, Sydney and Brisbane amidst an e-commerce boom and increased competition from Amazon.