QMS launches DOOH post-campaign analysis tool
Digital media outdoor company QMS has launched Performance+, the country’s first audience-based post-campaign analysis tool for the out of home industry.
According to QMS, the tool is designed to “further enhance audience accountability and transparency” in the $1.1 billion OOH industry. Significantly, it offers guaranteed audience metrics, which QMS claimed would give clients “increased surety and confidence” in their OOH buying.
