Patrick and Daniel put the big into Big Pond
Telstra’s Big Pond has called father and son duo Patrick and Daniel – stars of the much loved “Rabbits” advertisement – into action for a sixth time.
On this occasion the pair visit Australian landmarks including the Sunshine Coast’s Big Pineapple, Melbourne and Sydney’s Luna Park and Tamworth’s Big Golden Guitar.
The ad – part of an integrated campaign – is the work of agency BWM and was directed by John Polson.
I’m not a fan of Telstra at the best of times, but I’ve never warmed to this series of ads or the father character. Does it glorify ignorance for those who identify too easily with Patrick?
The words diminishing and returns spring to mind.
The real test of a good idea is how campaignable it is … this concept started to fade from the original… the follow ups have been so mediocre, it makes you wonder whether they fluked the first one
The big yellow dinosaur in the ad, where is it?
i was wondering where abouts the dinosaur from the ad was located?