Paul Brooks leaves MediaCom for Carat chief investment officer role
Simon Ryan (l) and Paul Brooks
MediaCom’s chief investment officer Paul Brooks has jumped the fence to rivals Carat as the battle to be Australia’s biggest media agency hots up.
The move to snare the well-regarded Brooks will be seen as a coup for Carat as it looks to push its credentials as the biggest agency in Australia after absorbing several clients from fellow-Aegis agency Mitchell & Partners since the retirement of Harold Mitchell last August.
Brooks will be taking up the new role of chief investment officer and partnerships at Carat, based in Sydney but with a national remit.
