PHD restructures around gamification platform

L-R Peter Hunter, Stewart Gurney, Erin Jakubans

Media Agency PHD has restructured its Australian business around its gamification platform with a focus around the three key areas of business, communications and investment planning.

PHD launched its operating system, Source, just over a year ago, putting gamification at the heart of company culture as it lets staff score points for various activities and see how they compare on global and local leader boards. 

It also brings together marketing science, innovation and paid owned earned investment optmisation in one gamified, collaborative engine, the Omnicom-owned agency maintains.