Paul Brooks resigns as CEO of Carat
The CEO of one of Australia’s largest media agencies, Carat, has resigned, effective immediately.
Paul Brooks’ resignation comes after the agency lost a series of key clients, including the $20m Amart account and Mondelēz International, worth around $40m.
Brooks: Leaving Carat
That’s a bit sad. Paul is a nice person but probably more suited to other areas of media. I hope he does well moving forward. Not sure what is going on over there. CFO quit, CEO of Carat ‘resigned’, MD Vizeum left, no iProspect CEO, losing clients left, right and centre. Not a great look. Maybe the key issue is not with the brand bosses…….
Can’t blame the guy. Who would want to be a media agency CEO, these days?!
The movements correlate with the unusual business models being pushed by DAN – there are some very odd reports about their discussions with media owners of late and the way they position themselves.
Some very creative and entrepreneurial thinking that’s for sure.
Best in the business.
So let’s park all the other nonsense for another thread….
Wall, meet writing.
CEO leaving would indicate big problems under the hood of the car
Enormous challenges there . Not sure what sort a job Paul did or the circumstances he was working under but the scoreboard speaks for itself . Big losses, 2 key clients moved out of the agency and little in the way of moving the agency forward. .
It’s seems they’ve ripped the guts out of the agency and centralised most things .
Good luck to whoever comes in .
Hit
Nail
On
Head
Which is such a shame.
Cut too deep with people cost cutting and now at the bottom with most of the good folk gone…
In AFL terms they need a rebuild.
DAN had a really good thing going with Huckleberry. Such a shame global binned the company because it didn’t “fit into their global mould”.