Pauls Milk re-launches bottle cap-collecting in new ad

http://youtu.be/0DQxo1nDspM

Pauls Milk has revived a bottle cap-collecting initiative from the early noughties with an ad campaign to help raise money for schools and community groups.

Created by ad agency BCM, the ad promotes the program which donates 10 cents to the groups for every milk bottle cap returned to a designated drop-off point.   

Paul Lorimer, Pauls White Milk Marketing Manager for Parmalat Australia said: “We’re really pleased with the outcome of the commercial. The kids were so well behaved, and the concept and execution has really captured the warm and friendly heart of the Pauls brand,” Lorimer added.