F.Y.I.

Pay television’s advertising revenue continues to rise

March 11, 2013 11:13

ASTRA has released figures showing that advertising on pay television has solid growth.

The announcement:

The Australian Subscription Television and Radio Association (ASTRA) today announced that Subscription TV (STV) net advertising revenues for the period 1 July to 31 December 2012 have increased by 7% from the previous corresponding period. The Ernst & Young report compiled for ASTRA found net advertising revenue of $227,711,984 for the period 1 July to 31 December 2012, with ad revenue for the full calendar year from January to December 2012 of $438,957,151 (revenue for previous calendar year of January to December 2011 was $393,638,778).

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