Travel insurance company’s social media campaign and giveaway

Travel insurance provider Cover More has launched voting-based social media campaign to send one of their clients to various destinations around the world. They’re also giving away iPad’s for voters.

The announcement:

Australia’s leading provider of travel insurance and emergency assistance, Cover-More, has launched ‘Dan Does…’ a social media campaign that will see its Facebook followers choose the destination and adventures Dan Moore, a Cover-More policyholder, encounters on a two week overseas adventure.

Via Facebook, Australians will have the power to vote for one of three international destinations Moore will fly to: Sri Lanka, Peru or Nepal. Regular updates will allow Cover-More followers to vote on different activities Moore must complete – from hiking up a volcano to surfing the longest wave in the world. Moore will post daily updates, photos and videos on Facebook and YouTube.