Paykel Media’s new MD Sarah Keith on how indies can offer greater transparency, and why price isn’t everything
Paykel Media entered a new era this year when founder Tony Paykel stepped down as managing director, with Sarah Keith taking over. Mumbrella’s Zanda Wilson spoke with Keith about her plans for the independent agency.
When Sarah Keith was named as Paykel Media’s new managing director and the successor to Tony Paykel, she immediately flagged the importance of going beyond what’s expected from an independent media agency.
Her appointment comes almost two years after Paykel Media was bought by barter company Active International, but speaking with Mumbrella, Keith stresses that Paykel is still independent and that indies are still crucial for the sector.
Major independent media agency players have historically been acquired but the large holding groups. The most recent of which was Hyland Media, run by Virginia Hyland, who’s agency is now part of Havas Media while Hyland herself is now the CEO of the agency.
