PayPal launches global campaign and refreshed logo

Miranda Ward

May 1, 2014 11:28

PayPal has launched a new global brand campaign which highlights how the company can make it easier and more secure for people to pay for products and services wherever and whenever they want.

Developed by Havas Worldwide, the ‘Powering the People Economy’ campaign will run across TV, print, digital, outdoor, experiential, in-store and social channels with the TV spots to first appear in Germany, the UK, Australia and the US.

The two commercials focus on how PayPal simplifies the payment process when shopping online and how secure your details are when using service.

https://www.youtube.com/watch?v=4z2TBnvCHnY&feature=youtu.be

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.