PayPal locks in naming rights for Melbourne Fashion Festival

Andrew Banks

January 12, 2022 10:02

Melbourne Fashion Festival (MFF) has joined forces with with PayPal, a global buy now, pay later (BNPL) leader, as its new naming rights partner.

The PayPal Melbourne Fashion Festival is Australia’s largest consumer fashion event – returning 3-12 March 2022.

The three-year partnership hopes to highlight both PayPal and the Melbourne Fashion Festival’s commitment to Australian fashion and retail industries.

PayPal offers Australia’s only no-late fee, no-interest, buy now, pay later (BNPL) service, PayPal Pay in 4. Fashion-savvy consumers can divide purchases into four interest-free instalments with no late fees when they Shop The Runway, buying from local fashion brands or from millions of stores around the globe.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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1 COMMENTS

Graeme Gucci 12 Jan 22

This TV campaign is like a fake Gucci ad. Nothing original. Does not promote the beauty of Melbourne, instead it looks like a suburban wasteland. Also expresses no positivity in these dark times, just edgy, try hard vibes. The campaign does not fit the event. A general public event for the city of Melbourne.

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