Paypal woos Australia’s ‘time-poor’ millennials with new campaign

July 2, 2018 1:27

Paypal is attempting to boost its street credit among young, ‘digital-savvy’ Australians with a new campaign by Isobar.

The online payment service launched a mobile-first campaign ‘Pay the Easy Way’ in a bid to school “time-poor and spoilt-for-choice” young people in how the Paypal app makes spending quicker.

As part of an effort to promote the payment method’s usage beyond just e-commerce, the campaign’s two 15-second videos show shoppers using Paypal for Flight Centre, Spotify and Uber.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Eleanor Dickinson

Eleanor Dickinson a journalist at Mumbrella in Sydney. She is the former editor of Mumbrella Asia and has previously worked for Campaign Middle East in Dubai.

Topics

2 COMMENTS

Um, 2 Jul 18

So it takes two agencies to look after the social media for this campaign?

Is it a time-share thing, like me bach in Wanaka?

Or is one agency creating the content, and the other one community managing? Like the roles of chef and wait staff in a restaurant – one makes me meal, the other delivers it without messing it up?

Help me out eh.

User ID not verified.

Anonymous 3 Jul 18

Same but different analogy: Afterpay is eating Paypal’s lunch.

User ID not verified.