Pedestrian increases traffic by almost 50%, according to Nielsen’s May DCR
Youth publisher Pedestrian has increased its traffic by 43% in the latest Nielsen Digital Content Ratings. The figures for May 2019 show the outlet with 1.1m unique views.
The latest figures don’t currently include the Allure network, even though it was decided last year that Pedestrian Group would absorb Allure after the Nine/Fairfax merger.
Has anyone worked out why there is such a massive difference in audience between SMH and The Age? Same content, similar size markets, similar demographics?
Love the headline… almost 50%. Why not just state 43%? And article is more about the big content publishers anyway. Click bait headline. Would love to have been consistent and show April vs May difference in graph like done for bigger publishers. Also, as “youth publishers” (Buzzfeed, Vice, Pedestrian & Junkee) we should look at Youth audience reach, not total uniques. Brands buy those titles to reach Australian Youth. Big headline, but numbers sound more like a fluke month for Pedestrian.