Pedestrian launches news tattoos, a marketplace to sell your ex-partner’s stuff and the F.I.R.E Festival
2020 will see the youth publishing group Pedestrian, owned by Nine, unveil more cross-platform initiatives across its brands, a series of new events and a tattoo-focused news program.
News Ink will be a weekly news program where a host explains a news story to a Pedestrian reader. At the same time, the reader will be inked with a tattoo to reflect the story. By the end of the year, the reader will have 52 news-based tattoos.
Pedestrian is aligning its assets to offer brands a wider commercial opportunity
What is this nightmarish newscape we’ve stumbled into? Just stomp me into the ground. I’m done.
This is all actually kinda of gross. Does anybody really want tattoo news or to do weird shit at cheesy branded cinemas with their exes? How does “retire at 35” truly relate to our real lives or the issues that young people want to stay informed on. We don’t need corporate news entities and brands to throw stunts and meet-ups and mothers groups for us..we can do that ourselves thanks…we’d actually just like websites to put out quality news and insight
Hope F.I.R.E Festival has more success than Fyre Festival
If Vanessa thinks that tatts are the way to go, perhaps she will think about how the wrinklies will get rid of them 40 years hence!
So this is what happens when old people start running websites for young people. Somebody please make it stop.
this. It’s almost like Pedestrian is now being run by a middle aged Fairfax sales suit.
Not a fan of the spice?
Seriously wtf. In order for Pedestrian to succeed Nine need to continue providing financial backing, and stay the hell away from the editorial before they run it into the ground.
A satire piece? If not, then I’m sitting back to watch this line-up become comedy gold with my toast of iSnack2.0.
Is this real? I’ve never heard of so many sh*t ideas packaged up together… surely this is some big, hilarious Vice prank and I’m the sucker who took the bait. Otherwise I’m quitting the industry. Forever.
Why are you tattooing people? Who would want to go on a bus tour then the cinema to swap their partner, then… why though… stop!
This is a piss-take – has to be.
Oh Dear. It’s not April 1 yet is it?
Whomst actually comes up with these horrible ideas? Who wants old news tattooed on their body? Is it a real tattoo? Why am I reading this?
Whoever came up with these ideas should enter them into Cannes.
You guys starting up Punk’d without me??
Maybe the jealous sods at the likes of Junkee and Vice should try a little harder to disguise their comments on stories such as this one – talk about sour grapes!! Ideas are, as always, very Pedestrian and very sellable. I work in a big agency and word on the street is that a lot of these ideas are already sold.