Pedestrian launches charity initiative Pedestrian Help to support local charities

Online youth brand Pedestrian.tv has launched Pedestrian Help, a charity-based microsite which will use content to push local causes as well as supporting linked events with fundraising events.

Speaking to Mumbrella, Vanessa Lawrence, head of editorial, said: “In the same way we have the separate Pedestrian Jobs vertical, we have the new Pedestrian Help vertical. It’s a new microsite which will be the platform for these native, editorial, social media and events packages that we will put together to raise awareness for local causes.”

Lawrence said the initiative is currently worked on internally.