Successful campaign encouraging problem gamblers to seek help gets second life

April 19, 2016 2:22

Screen Shot 2016-04-19 at 1.43.51 PM A major campaign from the NSW Government aimed at encouraging problem gamblers to seek help has moved into a second stage after achieving a 270% increase in people taking up a range of self help options.

The campaign, by Loud in Sydney, runs with the line ‘You’re Stronger Than You Think’ and has taken a positive motivational approach to getting people to seek help.

The latest incarnation of the campaign – backed with a $2.4m budget – urges people to remember that they have recovered from setbacks in the past.

https://youtu.be/AE46-iD4x1M

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

D. John Carlson 19 Apr 16

I am never sure about advertiisng of this type. Its effectiveness is hard to measure. That said, i really hope it works. It should be matched with a ban on all advertiisng of gambling. Like smoking, alcohol and junk food – i have no problem with it being legal, but i do not think gambling should ever be encouraged by way of advertiisng. I also question the morality of any one who chooses to profit from gambling.

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