Pedigree cinema idea gives viewer 3D glasses to decide fate of maltreated dog
Dog food brand Pedigree is giving people the option of watching two different ads in cinemas, depending on what sort of 3D glasses they wear.
The two different videos, projected on to the same screen, show the consequences of whether or not the viewer donates to the Pedigree Adoption Drive, a charity to find homes for maltreated dogs in New Zealand.
In one video, a dog is rescued. In the other, the dog is never found.
Tough to watch but a clever use of technology to sell two stories with one ad.
I wonder if the agency charged for two sets of creative.
Wowzers. That is one powerful ad.
What a great and powerful campaign… i agree it was hard to watch at times
Wow! You could have washed Buzz’s wounds clean with my tears.
A beautiful piece of work anchored in a great idea. Kudos to all involved at Colenso BBDO and congratulations to a very brave client.
I’m off to double my RSPCA donation.
ground breaking stuff – love it!
I have to admit I cried after watching this. I donated straight away too. Great way to engage all generations.
I’m hugging my pooch extra tight tonight.
Love it. That’s communication at it’s best. Well done to all involved.
Two paws up!
I would love to see how this actually works, and experience both views.
Where about did that play this?