Pedigree

How influential are influencers? 5

The lesser spotted Cannes Lions contenders 2

Mars global marketer warns brands need to pay agencies ‘enough to make a very good profit’ 4

Small can be beautiful: Five tips to make good mobile ads 14

ASB rules Pedigree ad presents unsafe road behaviour but is not unnecessarily violent

Pedigree and Google launch app aimed at helping people find their lost dogs 4

Canines, culture and creativity 17

Red Dog to get US theatrical and Walmart distribution

Why is advertising so much better in New Zealand than Australia? 37

Pedigree cinema idea gives viewer 3D glasses to decide fate of maltreated dog 8

Whybins wins top honours for Pedigree at 2012 AIMIA Awards 2

Starcom’s Pedigree adoption drive dominates Media Federation Awards 16

For animal lovers everywhere 4

Pedigree takes emotional approach over science in new ads 4

Carlton ads show it’s possible for a client to kill a campaign twice 28

Starcom takes Grand Prix and Gold at the Internationalist Awards

How to add a bit of ‘bling bling’ to your dog’s teeth 3