The lesser spotted Cannes Lions contenders
It’s that time of year again when the global ad industry comes together for the orgy of creativity that is the Cannes Lions, celebrating some famous, and many less famous, campaigns.
Dr Mumbo has put together a guide to some of the Aussie contenders which have emerged from deep in the advertising wilderness to duel for glory on the Cote d’Azur.
Featured below are some beautiful campaigns which had pretty limited runs, and others that don’t even have a client.
Smart Tooth – Grey Australia
Read the Cannes entry for the Smart Peg – ’70 million media impressions from 170 articles, 7000 families showed their interest’. It was also promoted as having many environmental benefits.
Greenwashing anyone?
Peggy.