Whybins wins top honours for Pedigree at 2012 AIMIA Awards
Whybin\TBWA\Tequila has won top honours at the Australian Interactive Media Industry Association Awards with its Pedigree Dog-A-Like campaign.
The campaign, which matched the facial characteristics of dogs with would-be owners via a smart phone app, was also named the top digital ad of 2011 in the Mumbrella Annual in December.
The winners list in full:
Great work from Tequila there. Even the fact they changed the way the shelters take photos of the dogs is a big win for the client.
ABC iView winning seems weird as I thought it was done a long time ago? And Best Use of Video…. technically yes but feels too obvious to award it to catch up TV (note I havent seen their entry so maybe I’m missing an important element.
Also thought the SBS Tour De France work is world class too. That category (rightly so for Aus) is a good one.
Congratulations @russtytuckle and the team at @tequila_aus – such an achievement!
Russ – do you remember the first dog food campaign we did back in Brizzle as students? 🙂