Pepperjack launches brand campaign via Splash

Rosie Drew

August 26, 2024 5:34

Barossa Valley wine brand Pepperjack has launched new campaign, Made for Food Since 1996.

The campaign by Splash, an in-house agency at Treasury Wine Estates (TWE), dives back into a nostalgic world of food and wine pairings.

It emphasises changing food trends since Pepperjack was established 28 years ago.

TWE ANZ head of marketing Nick Powel said: “Pepperjack has long been an Australian mealtime favourite. As well as nodding to the past, this campaign looks to reaffirm its seat at the table when it comes to modern food.”

The campaign was brought to life with Whale Productions and shot by photographer Ben Clement.

Splash creative director Tom Opie added: “From steak and three veg to today’s roasted cauliflower, Pepperjack has always been the constant for food pairings, young and old. It was great working with Whale to bring this simple truth to life through such a beautifully simple technique.”