Pepsi kicks off Summer with major ‘disruptive’ Max campaign

November 10, 2016 5:51

Pepsi Max has kicked off a multi-million dollar summer campaign which will roll out over the next three months.

Anchored with an ad by Clemenger BBDO Sydney featuring a giant slip and slide down a suburban street which ends on the beach, the campaign will develop along multiple streams.

Part of the work will feature V8 Supercar driver Chaz Mostert travelling the country in a VW Combi van and also feature partnerships with Facebook, Twitter, Snapchat and Buzzfeed.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics