Pepsi Max offers fantasy fulfilment
Australian actress and singer Sophie Monk fronts a new campaign for Pepsi Max which breaks today.
The Life’s Short – Max It ad is part of a wider campaign in which consumers are asked to share their fantasy about what they would do if the world were about to end. Each week of the competition the soft drink brand is offering a prize of $10,000 to fulfil that fantasy.
According to the ad, Monk’s fantasy is to kiss a fireman.
If life is so short, why bother with the sugar free Pepsi?
Reminded me of the comment for NOVA – https://staging.mumbrella.com.au/nova#comment-46805
What happened to that BTW … did it frizzle like a fake sugar Pepsi Max?
Funny you should mention that, David. Winner announcement coming up shortly…
Cheers,
Tim – Mumbrella
Thanks Tim, would be interesting to see
David
If I was a fireman I wouldn’t want to kiss her collagen injected lips. #justsayin
She has the voice of an angel.
Stand up the team at Clemenger Sydney who allowed this to happen.
I’m very interested to know if it was Clemenger behind this campaign?
The similarities between http://twitter.com/lifeiscrunch (submitted 23July for http://www.doritos.com.au/#/gallery/week-8/id/2412 ) and http://maxit.pepsimax.com.au/ is very very uncanny.
Is it a strange psychic connection or something more perverse?
-Both campaigns run week to week
-Applications to win are only through social media networks
-There is a money prize to assist each recipient (to either face their fear / fulfil their fantasy)
Q: What’s the link?
A: Is it Clemenger BBDO Sydney?
Stand up the team at Clemenger!
sophie monk looks gorgeous but she sounds like a bogan!
Wow, and that probably cost more than the $10 that seems to have been spent on it. They would have been better off getting video of a tranny hooker on their iPhone… much classier. No really – great spot.
that kiss looked very unconvincing, they almost missed each other….
Did a bit of digging and found out Amnesia did this one – well done guys, great concept!
FYI, David: after you email someone asking if they did the campaign, it’s usually polite to wait for the response before posting a comment on Mumbrella.
Does that mean that Amnesia are indeed the party guilty of this travesty then Karalee?
If so maybe you should clear Clemenger’s name… or was it a co-conspiracy?
Sorry Karalee, I actually wrote the email just afterwards (because was sure as just got told via email from someone in Clemenger that Amnesia did it). So it’s all a bit odd?
The similarities are weird…http://twitter.com/lifeiscrunch
The concept for Doritos – Life is Crunch
Pepsi Max concept – Life’s short, Max it
Life in Crunch – Enter via Twitter – your ‘crunchlines’ / the crunch time you wish to face
Life’s short, Max it – Enter via Facebook – the fantasy you wish to experience
Life is Crunch – Win $5000 supporting your crunch time
Life’s short, Max it – Win $10000 supporting your fantasy
Life is Crunch – Campaign runs week to week
Life’s short, Max it – Campaign runs week to week
Does the plot thicken?
anon – that is because Sophie Monk Is a bogan.
Wasn’t much of a kiss was it?
I can understand why Clemenger wouldn’t admit to doing this.
David Beckham now has company in the ‘looks good but should never open their mouth’ club.
Fantasy – $10,000 prize money……… I would wish that my prize money be put toward immediately stopping artificial sweetners in soft drinks and even so called healthy foods” ( Most of low fat “health” foods are either high sugar or high in artificial sweetners) . $10,000 prize money against the global pharmeceuticals who provide the artificial sweetners and make millions if not billions. Amazing how in Japan artificial sweetners are considered a toxic pioson and are banned and have been replaced by the renewable resource natural sweetner from the plant – STEVIA REBAUDIANA.
gypsey